About Israel

ISRAEL at a glance

Due to its immigrant nature, Israel is one of the most multi-cultural and multi-lingual societies in the world. The data collection company that can best manage these complexities is the one that will deliver the most authentic results.


Every sector has its own approach

There are many specialized sectors in Israeli society and each one calls for a special approach and the appropriate research tools. PanelView is equipped for this. It has proven methodologies for covering each sector, with the scope and resources in-house to deal with every research permutation.

We apply a multi-modal discipline to market research projects in Israel, because each one has its own unique approach. Whether this is reaching young people via their mobile devices, contacting businesses over the phone or interviewing the ultra-Orthodox in face-to-face interviews, PanelView probes the Israeli market to the full.

Israel- a social fabric of many brands


Ashkenazi Jews, Sephardic Jews, Russian Jews, Arabs and others –  each group is characterized by distinct culture that can include dress code, cuisine, song, dance, crafts, religious traditions, language and even Hebrew pronunciation.

Ethnics Groups

  • Jews 75%

  • Muslims 20%

  • Others 5%

Jews by continent of origin

  • Israel 69%

  • EU-NA 22%

  • AS-AF 9%


The many shades of Judaism (75% of the population) include the ultra-orthodox (8%), orthodox (12%), religious traditionalists (13%), non-religious traditionalists (24%) and secular (43%).


  • Secular 49%

  • Traditional 30%

  • Orthodox 13%

  • Ultra- orth. 8%


  • Muslims 70%

  • Christians 8%

  • Druze 7%

  • Others 15%

Age structure

The Israeli population is significantly younger than that of other Western countries. Youngsters (0-14) comprise 28% while the over-65s comprise only 10.3%.


  • 0-18 34%

  • 19-64 55%

  • 65+ 10%


  • Male 49%

  • Female 51%


Hebrew and Arabic are the two official languages in the country while English and Russian are the two most widely spoken non-official languages.

Common languages

  • Hebrew 71%

  • Arabic 12%

  • Russian 11%

  • Other 6%

Internet connectivity

% of households subscribed to the Internet

Mobile connectivity

% of housholds with at least one mobile phone

Mobile users

% of population approchable only via mobile

Ways to reach people

What unites:

  • Most of the population (70.3%) is connected to the Internet.
  • There’s a high incidence of mobile connectivity (at least 2 mobile devices per household).

What differentiates:

  • A third of the population rely on mobile devices to stay connected and updated.
  • The orthodox community are much more approachable via the telephone.
  • Reaching the Arab population is best done via the phone or in face-to-face interviews.

Read how are multi-mode methodology solves this issues.

Read: our methodology