Every sector has its own approach
There are many specialized sectors in Israeli society and each one calls for a special approach and the appropriate research tools. PanelView is equipped for this. It has proven methodologies for covering each sector, with the scope and resources in-house to deal with every research permutation.
We apply a multi-modal discipline to market research projects in Israel, because each one has its own unique approach. Whether this is reaching young people via their mobile devices, contacting businesses over the phone or interviewing the ultra-Orthodox in face-to-face interviews, PanelView probes the Israeli market to the full.
Israel- a social fabric of many brands
Ashkenazi Jews, Sephardic Jews, Russian Jews, Arabs and others – each group is characterized by distinct culture that can include dress code, cuisine, song, dance, crafts, religious traditions, language and even Hebrew pronunciation.
Jews by continent of origin
The many shades of Judaism (75% of the population) include the ultra-orthodox (8%), orthodox (12%), religious traditionalists (13%), non-religious traditionalists (24%) and secular (43%).
Ultra- orth. 8%
The Israeli population is significantly younger than that of other Western countries. Youngsters (0-14) comprise 28% while the over-65s comprise only 10.3%.
Hebrew and Arabic are the two official languages in the country while English and Russian are the two most widely spoken non-official languages.
% of households subscribed to the Internet
% of housholds with at least one mobile phone
% of population approchable only via mobile
Ways to reach people
- Most of the population (70.3%) is connected to the Internet.
- There’s a high incidence of mobile connectivity (at least 2 mobile devices per household).
- A third of the population rely on mobile devices to stay connected and updated.
- The orthodox community are much more approachable via the telephone.
- Reaching the Arab population is best done via the phone or in face-to-face interviews.
Read how are multi-mode methodology solves this issues.