CATI – Phone Interviews
Effective phone calls
With 60 call stations we can undertake fast and effective telephone surveys. Our interviewers are skilled at passing gatekeepers and leading respondents to other research methods such as Internet (CAWI) interviews.
Our large capacity assures you unique flexibility and freedom of action. We undertake thorough telephone coverage of any defined sector of the Israeli public, no matter how specific.
Probing special groups
The Ultra-Orthodox (Haredi) community and the Arab population are two specific groups where the telephone is sometimes more effective than the computer. Moreover, interviewers need a special mind-set to approach such groups.
Attuned to business
If your targets are businesses or professionals, then CATI is the way to reach them. Our team is experienced in B2B areas and has the skills to persuade gatekeepers of the value in reaching and engaging the final respondents.
Phone and Web
For busy business people and professionals, the best approach is often to deliver the first explanation over the phone and then send a link to complete a CAWI survey online. It’s a better use of their limited time.
Satisfaction and service
Surveys into customer service and satisfaction, conducted over the phone are an ideal opportunity to gain unique, open-ended insights. We work to customized calling times and an organized callback schedule.
Our staff includes interviewers with fluency in Israel’s four main languages: Hebrew, Arabic, English and Russian. These dedicated interviewers – all long-term career-builders – are the core of our success.
It’s all about interviewing skills
Telephone interviewing is specialized work. It demands a mastery of technique, psychology, voice control and subject flow. You’ll be reassured that our interviewers know this. Before they work in CATI they undergo a thorough training process. This gives them the expertise to bond better with respondents, deal with information gatekeepers and capture important data.
Data processing services
CATI script set-up and programming
Pre-testing and remote monitoring
Sample processing and procurement
Call recording and predictive dialing
Tabulation and reporting