CAMI – Mobile Survey


With over 30% of the population communicating mostly via their mobiles, CAMI (Computer Assisted Mobile Interview) has become an essential part of every market researcher’s toolbox.

responsive questionaire

Going where the respondents are

PanelView takes you where your respondents are. Our CAMI surveys are specifically adapted for smartphones and tablets, with simplified presentation, comfortable buttons and touch-screen capabilities where appropriate.

Part of the mobile world

Roughly a third of the population – mainly young adults, business people, techies and travelers – now use mobile devices as their main information tool. No research can be complete without covering this essential market segment.

Smartphones owners

% of population that has smartphones

Tablet owners

% of population that has tablets

A smooth flow into mobile

Our mobile surveys are built on the same technology platform used for our online surveys. For wide-scale research initiatives this gives you an integrated solution with smooth flow from one data collection point to another.

Real-time responses

Respondents on mobiles typically answer surveys immediately as they are presented – especially if the surveys are short and to the point. This gives you a valuable insight into people’s real feelings and emotions.


Instant small-screen adaptability

Our mobile surveys are instantly adaptable to every small screen – whether smartphone or tablet – and present pages in the correct proportions. You’ll find large texts, easy-to-use buttons and clear sequencing. Not a regular-page that’s ‘shrunk-down’ but a page specially designed to stimulate participation among mobile users.

10 Tips on designing a mobile-friendly questionnaire

Real estate

Screen size is the key. A mobile phone screen is just 5% the size of the PC's available real estate.

Both directions

Designs need to work both in portrait (vertical) and landscape (horizontal) modes. Keep list items so they fit fully in landscape. Keep scales narrow enough for full view in portrait.

Cut down words

People use far fewer words on mobiles. Changing a long question into a clear short one can be a real challenge.

Redesign Flash

Find another way to do the job. Flash doesn't work on mobiles.

Mobile First

It's far easier to start with a mobile design and size-up for PCs. Scaling down is full of headaches.

Functionals first

Deal with any touch buttons, like 'next' or 'check box' first. Make them big and clear. On mobiles the functional elements come first, then the texts around them.

Test on devices

Ensure that the portrait and landscape views work well across a range of mobile devices.

No scrolling

Don't ask to scroll or pinch to expand. People miss a lot with mobile scrolling. Reduce the items in a list or grid.

Large free text boxes

It's been proven that the larger the box, the more words are types in open-end responses.

Limit functionality

Don't exploit the full features of smartphones. Keep things simple so you can get maximum responses.